Research AssetsOn The Go
Assets that help you drive your research practise
GenZ And Money
A comprehensive case study exploring how Gen Z navigates personal finance, savings, credit usage, and investments.
Understanding UX Patterns in Q-Commerce Apps
This research identifies and investigates standard UX patterns in fast paced delivery platforms like Blinkit, Zepto, and Instamart.
Question Pyramid Builder
Turn vague objectives (“improve onboarding”) into a structured set of primary, secondary, and probe questions.
Question Ideation Cards
Run through 10 core principles to ideate on question forming or ensure it's open, neutral, specific, and decision-driving.
Stakeholder Workshop Sprint
Align stakeholders on short‑ and long‑term goals, reframe challenges into opportunities, and surface prioritized “How might we…?” questions plus risks.
Method Selector Canvas (Usability testing)
Classify what you're trying to learn, so you start with the right bias
DRILL — UX AUDIT CHECKLIST
To systematically identify UX risks across usability, flow, accessibility, performance, and competitive context — and prioritise issues based on severity and impact.
RESEARCH SURVEY CHECKLIST
Turn confusing metrics into clear product decisions. For PMs, managers, and stakeholders who need to act, not just stare at dashboards.